In 1968, Republican Richard Nixon won the presidential election, marking the end of the Democratic Party’s decades-long control of the executive branch. Many factors contributed to this:
Richard Nixon stepped into this tumult promising to restore law and order to "crime-ravaged" cities. He also pledged to end America’s involvement in the Vietnam War and to restore traditional American values. These promises appealed to the “silent majority,” those law-abiding middle-class Americans who rejected radical social change. Nixon also used the “southern strategy,” an attempt to appeal to southern racists who resented civil rights activism and President Johnson’s federal antipoverty programs.
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(marching drums, piercing sounds)
(noise building)
RICHARD NIXON: It is time for an honest look at the problem of order in the United States.
Dissent is a necessary ingredient of change.
But in a system of government that provides for peaceful change, there is no cause that justifies resort to violence.
Let us recognize that the first civil right of every American is to be free from domestic violence.
So I pledge to you, we shall have order in the United States.
Nixon’s victory marked a conservative shift in American politics. Republicans dominated the White House until 1992, when Democrat Bill Clinton was elected for two terms.
Use the information on this page and in the video to answer the following questions.