Do Your Homework
What type of preparation should you do?
Before you write a job-seeking email, it is smart to do your homework. Watch the video to learn best practices for researching a potential employer. Use the "Take Notes" section below to list the research tips you plan to use in the future.
| Keyboard Shortcut | Action |
|---|---|
| Space | Pause/Play video playback |
| Enter | Pause/Play video playback |
| m | Mute/Unmute video volume |
| Up and Down arrows | Increase and decrease volume by 10% |
| Right and Left arrows | Seek forward or backward by 5 seconds |
| 0-9 | Fast seek to x% of the video. |
| f | Enter or exit fullscreen. (Note: To exit fullscreen in flash press the Esc key. |
| c | Press c to toggle captions on or off |
From the video, you can see the value of doing research before sending a cold email to a potential employer. Being informed shows your interest, helps you make better connections, and prevents you from making errors about the company. Additionally, if you are lucky enough to receive a reply, you will be ready to impress!
Take Notes
You can write down important information you want to remember in the "Take Notes" sections of this lesson. Just be sure to click "Save" when you finish. You can review saved notes by clicking the "MY WORK" tab at the top of any lesson page.
In the space below, list the research tips provided by the experts that you are most likely to use in the future.
