Modern Amenities
As many Americans moved into newly constructed homes in the suburbs, the demand for modern appliances surged. Companies like Frigidaire switched from manufacturing machine guns to washing machines, dryers, dishwashers, and garbage disposals. Items like Tupperware became must-haves for families.
smart wife!
saves money. Makes a little bit extra whenever she cooks... uses it for hubby's on-the-job lunch.
hot lunch!
stews, soups, baked beans, chop suey, chicken, chili... all stay piping hot in his Aladdin Wide Mouth!
happy husband!
thrives on home cookin'...knows he's saving money. Really enjoys lunches
For every woman who is proud of her home
Get the cleaner you can be proud of to keep colors bright and rugs really clean.
The new Hoover 28 Cleaner is what women have been waiting for. It's the cleaner that saves your time and your strength. It has the easy operation you deserve. It has the fine name you want.
The Hoover is the 2 to 1 choice of women over any other cleaner. It has cleaning tools that plug in like magic. It has the price you'll appreciate.
See it at your dealers, or in your home.
Advertisements tried to appeal to the lower and middle classes by marketing products as upper-class modern amenities within their reach. They also reinforced gender norms by associating women’s happiness or efficiency with their possession of modern appliances. Seeking to capitalize on Black consumers, advertisers also placed ads featuring Black men and women in popular magazines, such as Ebony and Jet. Sales in household appliances and furniture soared after World War II.
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